Unfair Competition

Given the breadth of the statute, companies routinely assert – and face – claims asserted under California’s Unfair Competition Law (“UCL”), which is set forth in Business & Professions Code section 17200. While the UCL was designed to protect competitors and consumers from illegal, fraudulent, and “unfair” business practices, the expansive nature of its coverage makes these claims a strong weapon in the arsenal of a company pursuing claims against a competitor, as well as very dangerous to potential targets of UCL claims.

Under the UCL, “unfair competition” is broadly defined as any unlawful, unfair or fraudulent business act or practice and/or any unfair, deceptive, untrue or misleading advertising. Unlike unfair and deceptive practices statutes in many states, intent is irrelevant under the UCL, and a claimant is not required to show that the company actually intended to injure anyone.

The most common remedies sought under the UCL are injunctive relief and restitution and/or disgorgement of profits obtained from the UCL violation. A company sued under the UCL also may be ordered to pay the claimant’s attorney’s fees. In addition to potential liability, the high cost of defense is an additional hurdle that a company faced with a UCL claim must overcome.

Whether the fraudulent and deceptive practices of your competitors have damaged your business or you are the target of a UCL claim asserted by a competitor, the Law Offices of Craig Hubble offers the experience and skill more commonly associated with larger law firms that is necessary to protect your interests. Although based in the Los Angeles area, our practice extends to state and federal courts throughout California, and we are uniquely positioned to offer custom-designed fee arrangements to help you achieve your business goals.

We employ a hands-on, dedicated approach to every matter. We believe that it is vital that you get the personal attention and tireless, exemplary representation that you deserve. We are committed to obtaining the best results for you, and we find that this is best accomplished by constantly evaluating the risks/benefits involved and maintaining open lines of communication with you. By understanding your business objectives and keeping you constantly updated, we enable you to make informed business decisions as to all aspects of the litigation.

If a competitor’s unfair and deceptive practices have hurt your business or you require assistance in defending a UCL claim that has been asserted against you by an individual or competitor, contact us today for a free consultation as to your rights and potential remedies or defenses.